Google the world’s internet giant has urged the Telecom authority of India to provide net neutrality throughout the country. It could facilitate customers to access various service and products irrespective of the service provider or operator.
Google said that, “An open Internet is good for Indian consumers and businesses. To unlock the full potential of a national broadband network and the Internet access it will deliver, it is crucial to implement policies that maintain the Internet’s fundamentally open, neutral, non-discriminatory nature”
In countries like USA net neutrality is becoming a major problem and service providers promote content of higher revenue and block other contents provided by rival operators. Customers are highly affected by the rivalries between the different service providers. Internet has been remained neutral as it neither owned by neither government nor corporate. But off late, telecom companies want to earn more profits as that of content providers and so they started restrictions on the services provided by them to customers.
In its petition to TRAI Google has said, “Keeping the Internet open is about more than Google; it’s about the next Google – and making sure that the Internet remains an open ecosystem, where new ideas can succeed, and new business models can flourish on their own merits. Indeed, Google’s story is the story of myriad other companies that have become global brands in a matter of years or even months. Skype went from an Estonian start-up to being a major competitor in international calling. Facebook went from being a small college project to being a platform used by millions”
It also added that, “In designing the regulatory environment for a National Broadband Network, TRAI should consider the ways in which broadband providers’ practices can threaten the fundamental openness of the Internet. Consideration should be given to promoting a regulatory environment that protects user choice, competition and innovation on the Internet”.